First Campaign

Candidate Comparison

It is time to compare yourself to your opponent. The following exercise will help you compare your strengths and weaknesses to that of your opponent’s. Again, this exercise should be done in the beginning of the campaign, as it will help you plan your strategies. However, the exercise is a work in progress because some information may not be available or understood this early on in the process. For instance, a campaign may or may not know who is supporting their opponent in the early stages of a campaign. However, now you will know what to look for during the campaign. Comparing yourself to your opponent is useful to identifying what sets you apart from your opponent and, most importantly, why a voter should elect you.

Candidate Profile Worksheet

  You Opponent
Bio:    
Time living in District    
Age    
Marital Status    
Children    
Education    
Occupation    
Family assets/liability    
Clubs/Organization    
Awards/Honors    
Civic Involvement    
Personal:    
Public speaking ability    
Understanding of issues    
Charm    
Issues:    
Jobs    
Development    
Economy

 
Education    
Roads    
Environment    
Growth    
Farming    
Crime    
Taxes    
Business    
Labor    
Developers    
Law Enforcement    
Educators    
School Board    
Churches    
Political Experience:    
Involvement in local party    
Elected offices held    
Voting record    
Past campaigns    
Attendance record    
Public statements    
Media relations    
Promises not kept    
Financial Support:    
Personal wealth    
Donor base    
Prior campaign money